Volkswagen Transportbilar

Sveriges Tuffaste - National Campaign in Sweden

Photographed for VW’s new line of commercial vehicles and their national campaign in Sweden. The concept centers on
portraying both the tradesperson and the vehicle as "tough workers," giving the car a more human and relatable character,
while still highlighting its strength and rugged capability.

Sveriges Tuffaste

DOP: Rickard Croy
Assistant: Oliver Karlberg
Post Production Agency: Layer1
Creative Agency: Abby World
Production Agency: OTW
Client: Volkswagen Transportbilar

Placements: Stockholm metro stations,
Highway billboards, and
many other OOH all over
Sweden. Campaign
attachment (Di &
Aftonbladet), Cover ad
(Aftonbladet) and digital
marketing.